Website development on WordPress: How to create a successful website from scratch

Today WordPress is one of the most popular platforms for creating websites of any complexity, from blogs to online stores and corporate websites. In this article, we will consider how to build a professional and optimized website on WordPress, what steps you should go through to make it stand out in search engines, and what steps will help you achieve success in the online space.

Why should you choose WordPress for website development?

WordPress is the leading CMS (Content Management System) due to its flexibility, accessibility and ease of use. The platform offers many themes and plugins, which allows you to customize the site for any purpose, whether it's a simple blog or an online store.

Key advantages of WordPress:

1. User-friendly interface for beginners and professionals.
2. High development speed thanks to ready-made themes and plugins.
3. SEO optimization opportunities.
4. WooCommerce support for creating online stores.

Main stages of website development on WordPress

1. Domain selection and registration

Domain name plays an important role in SEO and brand perception. Choose a name that reflects the essence of your business and is easy to remember.

2. Hosting choice for WordPress

Fast and reliable hosting is the key to a successful website. Choose hosting optimized for WordPress to minimize loading time and improve user experience.

3. Installation of WordPress

After choosing a hosting, most providers offer automatic installation of WordPress in one click. This speeds up the setup process and allows you to go straight to the design.

4. Theme and visual design settings

WordPress offers both free and premium themes that can be adapted to any needs. Choose a theme that matches the style and functionality of your site.

5. Adding the necessary plugins

Yoast SEO or Rank Math: for SEO optimization.

WooCommerce: to create an online store.

Contact Form 7: to add contact forms.

WP Rocket or W3 Total Cache: to improve site speed.

6. SEO optimization on WordPress

Use H1, H2 and H3 headings to improve the content structure.

Fill in meta descriptions, alt tags of images and use keywords (but without spamming them).

Make sure that the site works quickly - this affects the position in the search results.

7. Adaptive design for mobile devices

Today, more than half of users visit websites from mobile devices, so adaptation to different screens is mandatory.

8. Protection and regular site updates

Installation of an SSL certificate, as well as security plugins such as Wordfence or iThemes Security, will help protect your site from threats. Regular updates of the WordPress core, themes and plugins are also extremely important.

SEO and website promotion on WordPress

1. Creating content with keywords: Analyze key queries using tools such as Google Keyword Planner or Ahrefs to understand what words your audience is interested in.

2. Image optimization: Use the plugin Smush or Imagify to compress images without losing quality. Don't forget to write alt tags to improve visibility in image search.

3. Internal links: Linking between site pages improves UX and helps search engines to better index the site.

4. Registration in Google Search Console and Google Analytics: These tools will help you track attendance, find errors and optimize your site for search engines.

5. Regular content update: Search engines love sites that regularly update information. Creating a blog and updating articles can significantly improve the position in the search results.