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Development of identity for a brand, business or product

I create a well-thought-out visual identity that forms the image of the brand, inspires trust and makes you recognizable. From the logo to corporate colors, fonts, graphics and media, you get an integral and memorable visual system.

What is identity and why is it needed

Identity is visual brand language, which helps it to be recognizable and stand out in any environment: online, offline, in packaging, advertising or social networks.

Strong identity:

  • Creates a holistic brand image

  • Increases customer confidence

  • Helps to stand out from competitors

  • Accelerates memorization and recognition

  • Makes communication uniform and professional

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What is included in the development of identity

Brand, audience and niche research

I start with the analysis: I study how you differ, who your target audience is, in what environment you interact with customers. This provides the basis for a conscious and accurate visual system.

Logo and sign development

I create a a unique logo that conveys the essence of the brand. You get a logo in different versions (color, mono, inversion, icon).

Brand color palette

I select brand colors, which reflect the character of the brand and work in printing, digital, packaging.

Branded fonts and typography

I select 1-2 key fonts, on which all communication will be built: titles, text, interfaces.

Graphic elements and stylistics

I develop elements that make up recognition: icons, patterns, lines, shapes, style of photos.

Guideline (brand book)

  • how to use the logo, colors, fonts

  • what does a business card, packaging, banner, social networks look like

  • how NOT to do

    This helps to preserve visual integrity when scaling and transferring to contractors.

Identity options for tasks

Basic identity for a small business or startup

Logo, colors, fonts, several media - the perfect starter set.

Full corporate identity

Creation of a complete brand package: logo, colors, fonts, patterns, templates, media, brand book.

Identity for packaging and product

Development of visual language of packaging, labels, POS materials.

Why you should order an identity from me

  • I develop an identity based on brand strategy

  • Each element is thought out and logically justified

  • I take into account all formats of use - from the site to offline

  • I work directly and accompany until the final

  • I guarantee the relevance, adaptability and scalability of the style

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Stages of identity creation

  1. Briefing, brand and audience analysis

  2. Moodboard - style direction

  3. Logo design

  4. Selection of fonts, colors, graphics

  5. Preparation of visual media

  6. Formation of the brand book

  7. Final presentation and file transfer

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Answers to questions

The logo is only one element. Identity is the entire visual system of the brand: colors, fonts, graphics, stylistics.

On average from 7 to 20 working days, depending on the volume and depth of work.

Yes, you can collect an individual package for your tasks and budget.

Required. You will receive logos and graphics in SVG, EPS, PDF, PNG, JPG, as well as instructions for use.

Yes, I make templates and covers for Instagram, Telegram, LinkedIn and other platforms.

Yes, all elements are created taking into account scalability and print quality.

Information about your project, niche, audience, examples of what you like - I'll take care of the rest.

Let's work together on your project?

I'm ready to bring your ideas to life and create an effective solution for your business. Contact me to discuss the details and start working together!

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