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Targeted advertising: attracting customers through social networks

I set up targeted advertising that accurately gets to your target audience and turns views into real applications. I advertise goods, services, events and personal brands on Instagram, Facebook, VK, TikTok and other social networks. I optimize campaigns for the result and control every ruble of the budget. **

What is targeted advertising and why is it needed

Targeted advertising is paid ads on social networks, which are shown to a specific audience: by interests, geolocation, gender, age, behavior, participation.

With its help you can:

  • Get a stable flow of customers from social networks

  • Sell goods and services directly

  • Incrosing brand awareness

  • Collect audience for retargeting

  • Scale the business in the right region or niche

The main advantage is hit accuracy: shows only to those who are potentially interested.

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Where I set up targeted advertising

*If necessary - configuration through Business Manager or third-party tools in compliance with restrictions

Instagram*

Facebook*

TikTok Ads

YouTube Shorts

Telegram Ads

What is included in the targeted advertising service

Analysis of the product and target audience

Determine to whom, what and how we will show. Understanding the target audience is the key to high conversion.

Setting up the advertising cabinet and goals

I design, systematize and correctly structure the cabinet, configure pixels, events and tracking of applications.

Creation of advertising creatives and offers

Developing:

  • Advertisments

  • Banners, photos, carousels

  • Video for TikTok / Reels / Shorts

  • Selling covers

Launching and testing campaigns

I launch several ad options, conduct A/B tests to find the most effective formats and audiences.

Daily monitoring and optimization

I regularly check the indicators (CTR, CPC, CPM, CPL), turn off unprofitable groups and strengthen successful ones.

Reporting and recommendations

I'm preparing clear reports, where you can see how much the application costs, what works, what doesn't and how to scale the result.

What tasks does the target solve?

  • Receiving applications/sales through lead forms or website

  • Attracting subscribers to Instagram, Telegram

  • Sale of goods through creatives and catalogs

  • Involving participants in events or webinars

  • Strengthening brand or project awareness

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Why is it worth ordering a target from me

  • I work on a turnkey basis: from analytics to creatives and reporting

  • I understand the business and work for the result, not "coverage"

  • I know how to run advertising from scratch and strengthen existing

  • I create native ads that don't look like "advertising"

  • I set everything up so that applications are cheaper, and the result grows

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Targeted advertising: attracting customers through social networks_403

Stages of launching targeted advertising

  1. Briefing, business and target audience analysis

  2. Preparation of accounts, pixels, goals

  3. Creation of offers and visuals

  4. Runch of advertising campaigns

  5. Testing and optimization

  6. Report and recommendations

  7. Scale of successful formats

Answers to questions

Usually — within 1-3 days after launch. In some niches - already in the first hours.

Yes, if the account is not ready for launch - I will design, adapt it for advertising and target audience.

Yes. I set up the promotion of specialists, coaches, bloggers, online schools, infobusiness.

Yes. I will conduct an audit of current campaigns or teach you (or your team) how to run ads yourself.

Not necessary. You can use lead forms within the social network, messengers, Telegram, LP or other platforms.

Depending on the niche - often go well videos, carousels, reviews, simple cases, interactive.

Let's work together on your project?

I'm ready to bring your ideas to life and create an effective solution for your business. Contact me to discuss the details and start working together!

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